http://www.asa.org.uk:80/asa/adjudications/Public/TF_ADJ_44177.htm
"
Ad
A catalogue, Russ Andrews The Big Book 06/07, selling home entertainment
electrical accessories, made various claims about their products.
Issue
A customer challenged the claims:
1. "The key to success of our PowerKords is KIMBER's unique cable weave
which has proven to dramatically reduce Radio Frequency Interference (RFI)
already on the mains supply and to reject further pick up of RFI ...",
because he believed the PowerKord cable would have little affect on
conducted electromagnetic interference;
2. "... Distortion levels inside equipment is vastly reduced, letting you
hear a sound that is vastly clearer and purer, more detailed and far more
dynamic ...", because he believed the Signature PowerKord cable would have
little affect on measurable distortion in hi-fi equipment, and
3. "... eliminate system sound fluctuation and help to create a
super-quiet
noise floor, allowing more believable dynamics, deeper bass and lower high
frequency distortion ... Listen out for a quieter noise floor (expect more
dynamic music and greater detail) and a much more cohesive musical sound
....", because he believed the advertised spike-protecting devices would
have
little affect on the noise floor in hi-fi equipment.
"
Conclusion:
The British Advertising Standards Association said:
"We told Russ Andrews not use the claims again unless they could
substantiate them with robust scientific evidence. "
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