In article <fqnmer021al@[EMAIL PROTECTED]
>, <wrct@[EMAIL PROTECTED]
>
wrote:
> http://www.eurekalert.org/pub_releases/2008-03/du-cpw022908.php
>
> Costly placebo works better than cheap one
>
> DURHAM, N.C. -- A 10-cent pill doesn't kill pain as well as a $2.50
> pill, even when they are identical placebos, according to a
> provocative study by Dan Ariely, a behavioral economist at Duke
> University.
>
> "Physicians want to think it's the medicine and not their enthusiasm
> about a particular drug that makes a drug more therapeutically
> effective, but now we really have to worry about the nuances of
> interaction between patients and physicians," said Ariely, whose
> findings appear as a letter in the March 5 edition of the Journal of
> the American Medical Association.
>
> snip
>
> The results fit with existing data about how people perceive quality
> and how they anticipate therapeutic effects, he said. But what's
> interesting is the combination of the price-sensitive consumer
> expectation with the well-known placebo effect of being told a pill
> works. "The placebo effect is one of the most fascinating, least
> harnessed forces in the universe," Ariely said.
>
> This reminds me of the tests done where two bits of audio gear were in
> clear sight and the tester announced which one was being used in each
> part of the test. In fact only one was used at all times but price and
> expectation clearly drove the unambiguous subjective narrative about
> which was which and the obvious audio reproduction of one over the
> other.
And how about this study of wine tasting, where MRI images were done on
wine tasters showing that they actually enjoy the wine more if they
think it is expensive.
<http://www.mercurynews.com/news/ci_7981068>
<http://www.news.com/8301-13580_3-9849949-39.html>
As a result of this study, I think people who want to spend $4000 for a
set of speaker cables are entirely justified in doing so, as they will
then enjoy the sound coming from their speakers. :)
--
Jim Gibson
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